Jakob Goldberg - Heidelberg Sverige AB:
Smart sales support for heavy-duty print technology

Printing equipment manufacturer Heidelberg is probably the best-known company in the industry. Our salespeople have quite a lot to keep track of. So it’s not so strange that we have had a sales support system in place for quite a time.

From the very beginning, a sales support register was developed in house. When the time came to acquire the new system, SuperOffice got the nod and we’ve used it ever since. All sales data is stored in SuperOffice and it is all used for analysis and planning purposes.

To some extent the important canvassing of existing customers is entrusted to Heidelbergs DM Center. On the one hand, salespeople can concentrate on driving through ongoing projects; on the other, even routine contacts can generate a large number of additional sales.

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