Peter Andersen - MAN Last og Bus A/S:
SuperOffice CRM 5 is the turbocharged solution

MAN has huge horsepower. Both under the hood of the many trucks and buses the firm distributes and in its human resources. Thanks to SuperOffice, which is used every day by around 60 coworkers.

One of the heavy-duty applications for which the sales department deploys, SuperOffice is MAN’s annual customer satisfaction analysis. The aim is to register customers’ loyalty and make it possible to tailor business strategy so we can offer our customers personal service.

Historically, when we ran a campaign that was based on the financial records, we didn’t know whether the customer was a contractor, an export carrier or whatever. Ineffective campaign management was suddenly transformed by SuperOffice.

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